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Geneva Santos, the founder of Brows by Geneva, is a double certified artist in microblading and shading. Geneva was trained by the most elite academy in the world, PhiBrow, where she learned the revolutionary microblading technique she uses on all her clients. 


Prior to becoming a Permanent Makeup Practitioner, Geneva was a student-athlete at Barry University in Miami Shores, FL. She graduated with a bachelors degree in Finance and went on to assist her parents in their small family business before realizing she wanted to follow her passion for beauty.


To be able to impact someone's life the way microblading does is a feeling Geneva wants to continue reliving. The moment her clients look in the mirror they shine both inside and out! Geneva truly strides to deliver optimal results for all her clients and while perfection is not attainable, her goal is to get as close as possible.